The Luxurious Right Bank

  The same stores on the right as on the left, but not at all the same, the targets aren't the same : 

-  Right bank is more bling bling because it's very touristy  

- Left bank + academic, intellectual side  

Which groups do the luxury brands belong to? 

 - Le bon marché and samaritaine belong to LVMH, service and all that has nothing to do with it. 

- Gucci is the first house of Kering -> Gucci's DNA: the buckle found on every bag. 

- Chloé belongs to Richemont , Si by Chloé works better than Chloe 

- Loewe is Spanish and owned by LVMH 

- Chanel is owned by the Vertimer brothers, Chanel DNA: tweed, pencil skirts, black and white, camellia, pearl necklace 

- Saint Laurent: Kering 

- Loro Piana belongs to LVMH, DNA: cashmere, the most beautiful cashmeres 

- Tiffany: LVMH bought out 15.8 billion 

- Bvlgari: LVMH 

- Cartier belongs to Richemont, DNA: panther, burgundy, green, 3-gold ring 

- Mont blanc: Richemont 

- Givenchy is owned by LVMH

The world of luxury is very diverse, making people dream so that they buy underneath, i.e. during a fashion show, the clothing brands want customers to buy ready-to-wear. 

 During construction work, the brands take up space right next to their stores. 

 Artcurial is an auction house that sells very expensive modern art. The building belongs to the d'Assaut family. 

- A house has an identity, a DNA 

- Some houses copy others  

 Dolce Cabana: one of the few independent Italian brands, as French brands are unable to remain independent.

Ralph Laurent has a Left Bank restaurant with meats sourced directly from Ralph Lauren's American ranch. 

Fendi has 2 boutiques, 1 ready-to-wear and the other general, so not the same customers.  

After selling his shares, Hubert de Givenchy was furious because they didn't respect the brand's DNA, which is casual chic, the little black dress and beautiful fabrics. 

Dior d'avenue Montaigne has a museum and a restaurant inside. When you buy something, you have to have an exclusive customer experience, and this is true of all luxury brands. There's a suite, an apartment, or you can't get in just because you buy a lot all the time. Chopard did the same thing, it opened a hotel but no one can know that the exclusives because no emails, no numbers, you can only have access if you buy a 4 million jewel you can potentially be invited to the hotel. Bvlgari has also created hotels to innovate the customer experience. 

Those who come to buy on avenue Montaigne come for the peace and quiet, because on the Champs Elysées everyone queues up, whereas on avenue Montaigne they don't, because it's those who want discretion and it's the tourists who go out onto the Champs Elysées.

12 palaces throughout Paris, to make it a palace: 

- 2.3 people per key/room  

- Tell a story  

 -The title "palace" is awarded by the atout France organization, which also awards stars. 

 Plaza Athénée befriends Dior and opens a Christian Dior room  

Paris real estate gains 7% in sales, which is why it's always necessary to sell at a higher price.  

Elie Saab, the great Lebanese couturier who made a name for himself by giving dresses to American stars  

 

Hermès buys up know-how, like the John Loos brand for shoes and others, and then for hats these E.motsch. We also discovered that Hermès scarves are called croix des gardes. Not everything can be found without other boutiques, as it's the boutique manager who chooses what's in his store and what's good for his clientele.  

 

Why are there 2 coats of arms on the sides of Cartier boutiques?  The principality of Monaco, because they supply the princely family of Monaco, and the other the coat of arms of the imperial family. Cartier also invented the wristwatch.

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