The really interessing right Bank

Ambre LUCAT

 During our visit to the luxury district, we walked along the right bank. Firstly, we observed the distinctions between the right bank and the left bank. The right bank is considered more superficial, while the left bank is seen as more cultural. They certainly have their own unique characteristics and differ in various aspects. For instance, even if it's the same brand, the expectations of customers on different banks are not the same, and the aesthetics of the boutique vary. Buyers on the right bank tend to have smaller budgets, while on the left bank, it's quieter, with less crowd, and brands don't necessarily need to prominently display logos in their stores because these customers prioritize comfort and quality.

On the right bank, we discussed the various fashion houses that were along our route and what they represent (their DNA), their creators, and so on. We saw the following houses: Courrège, Gucci, D&G, Chloé, Ralph Lauren, Loewe, Fendi, Chanel, Loro Piana, Givenchy, Tiffany and Co, Dior, Hermes, Cartier. We also had the opportunity to pass by the Hotel Chopard and the Plaza Athénée.

Commercial strategies and the importance of the in-store customer experience were central to the discussions about each of these houses, with anecdotes highlighting the significance of these points. For example, Hubert de Givenchy, who was dissatisfied with the image of his brand (Givenchy) after selling it. The salespeople in these boutiques must represent the brand both in their actions and in the way they dress. In terms of innovation, I recall an anecdote about Bulgari, which had hotels to innovate in the customer experience. A Bulgari room had an average price of 600 euros during the Olympic Games. In terms of innovation, Cartier also stood out with the invention of a watch/bracelet.

I greatly enjoyed the experience of delving deeper into the right bank. The boutiques truly made their products for sale very appealing, and I was quickly captivated by the sparkle in the storefronts, the rhinestones, and so on. While it may not be as culturally rich as the left bank when it comes to exploring the history of these boutiques, their positioning is very interesting.